DIGITAL MARKETING
Digital marketing is the way businesses use the internet, social media, and other online tools to connect with people, promote their products or services, and grow their brand. Think of it like traditional advertising—like TV or billboard ads—but happening online.
​
Instead of just showing ads on TV or in magazines, digital marketing happens through websites, social media (like Instagram or TikTok), emails, and even search engines like Google. Businesses use these platforms to reach the right people, at the right time, with the right message. It includes things like creating posts on Instagram, running ads on Google, sending promotional emails, or improving a website so it shows up higher in Google searches.
​
The cool part? Digital marketing allows businesses to track exactly how people are interacting with their ads or posts, so they can see what’s working and make changes to improve results. It’s all about reaching the right audience where they are online, using strategies that catch their attention and encourage them to take action—like buying a product or following a social media account.
